Careers at LifeSensors
Date Posted: 10.05.09
Marketing Manager - Director
Due to the rapid growth of our product line, we are seeking a highly motivated professional to lead our marketing effort.This position is responsible for the development and implementation of online and offline marketing programs, direct response campaigns, event coordination, creating and managing collateral, public relations, performing competitive market analysis/research, identifying / developing new product ideas,search engine marketing and optimization. This individual must posses the rare combination of strategic vision coupled with tactical action. The ideal candidate will be hands-on, ROI driven, detail oriented, have strong marketing acumen and have the ability to juggle multiple projects and activities and thrive in a fast-paced entrepreneurial environment.
- Lead Generation and Customer Acquisition – Directly manage and oversee online and offline customer acquisition methods. Marketing methods include paid media, paid search, and search engine optimization, drive to web initiatives and email marketing.
- Marketing Planning and Operations – Develop, update, and manage toward annual marketing budget.
- Market Segmentation and Competitive Positioning – Create marketing messaging, roadmap; create customer segmentation, ensuring coordination with overall revenue, ROI and customer acquisition goals; hold overarching responsibility for the creation and implementation of marketing plans that ensure positioning against competitors. Develops and executes comprehensive marketing plans and programs, both short and long range, to support acquisitions.
- Industry Trend Analysis - Follows industry trends to define marketing requirements. Oversees and evaluates internal and external market research and adjusts marketing strategy to meet changing market and competitive conditions. Monitors competitive products and marketing activities and provides competitive intelligence to the rest of the organization. Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity and revenue objectives of organization.
- Marketing Vendor Management - Manage multiple marketing vendors, including those enabling public relations, agencies, research, event support companies, and collateral development.
MUST HAVE EXPERIENCE MARKETING TO LIFE SCIENTISTS
- 5-10 years marketing experience, with an emphasis on emarketing for customer acquisition/lead generation.
- BS, MS or Ph.D. in Molecular Biology/Biochemistry; MBA or equivalent experience preferred.
- Solid understanding of marketing and direct marketing principles.
- A “can do” attitude, resourcefulness and a knack for knowing how to efficiently accomplish marketing objectives
- Previous experience marketing genomic and proteomic products to scientists is a PLUS
- Marketing success in a previous entrepreneurial or startup environment
- Strong project management skills and ability to champion projects across the organization
- Strong analytical skills to assess performance and marketing ROI
- Excellent written & verbal communication and presentation skills
- Team player and thrives in a team environment
Benefits: LifeSensors offers a competitive salary and commission compensation. Benefits include healthcare, dental and vision insurance, 401K plan contributions, life and disability insurance as well as a high-growth and entrepreneurial work environment.
Salary and Title will be commensurate with experience and education.
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